Gentle Wave Concierge Services was founded by Valma da Silva. She is a graduate in Personal Concierge Services from the International Association of Professions Career College. She is also a member of the International Association of Professional Personal Concierges; the International Association of Women; the International Concierge & Lifestyle Management Network and the Manhattan Chamber of Commerce.

Ms. da Silva grew up in Rio de Janeiro where she lived through her early adulthood. While there, she obtained a graduate degree in literature and taught at the college level. She ultimately moved to New York where she currently resides. Before starting Gentle Wave, Ms. da Silva worked in international banking and compliance.